Sustainable Brands International Schedule

This program is subject to change due to our passionate commitment to spark the most currently relevant, professionally valuable and personally inspirational sustainable business conversations possible. Stay tuned! And be sure to not to miss details on the tremendous faculty lining up for SBi, including over 50 speakers from companies like


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Pre-Conference Workshops Schedule for
Tuesday, December 9th

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Conference Schedule -
Wednesday, December 10th


Tuesday, December 9th


Pre-Conference Workshops Tuesday, December 9th
8:30 am - 12:00 pm
Inspiring Sustainability in Skeptical Audiences - John Marshall Roberts, Communications Specialist, Evenson Design Group; Author, Igniting Inspiration: A Communications Guidebook for Visionaries
Green Marketing 101 - Jacquelyn Ottman, Principle, J. Ottman Consulting
Sustainability for SMEs - Peter Salmon, Founder and Managing Director, Moxie Design Group Limited, New Zealand
C2C - Lifecycle Design Thinking Part I - Lisa Friedman and Laszlo Gyorffy , Principles, Enterprise Development Group
1:30 pm - 5:00 pm
Measuring What Matters - Gil Friend, CEO, Natural Logic
From Content to Context: Telling Your Sustainable Brand Story - Pam Van Orden, Founder and President, The Enlightened Brand
Sustainable Innovation - Martin Charter, Director, The Centre for Sustainable Design
C2C: Lifecycle Design Thinking Part II - Lisa Friedman and Laszlo Gyorffy , Principles, Enterprise Development Group
5:30 pm - 7:00 pm OPENING NIGHT KICKOFF: Nature’s Solution to a World in Crisis - Ray Anderson, Founder & Chairman, Interface, with opening remarks from Sustainable Life Media CEO, KoAnn Vikoren Skrzyniarz
7:30 pm - 9:00 pm Welcome Reception - Meet and mingle with a world class gathering of sustainable brand innovators from across the US and beyond as you extend your partner and peer network in new, directions.
9:00 pm Sustainable Brands Alumni Party - Have you attended a Sustainable Brands Event before? Come mix and mingle with your fellow alumni! Reconnect with friends from previous years, and meet new folks with a shared history.


Wednesday, December 10th


Wednesday, December 10th
7:45 - 8:30 BREAKFAST
8:30 - 9:00 am The Opportunity for Sustainability During an Economic Downturn - Chris Laszlo, Managing Partner, Sustainable Value Network
9:05 - 9:35 am Insights in to the Dynamic Global Landscape of Sustainable Innovation - Martin Charter, Director, Centre for Sustainable Design
9:40 - 10:10 am Sustainable Brands, a Path to 21st Century Growth - Santiago Gowland, VP Unilever Brand & Global Corporate Responsibility, Unilever
10:10 - 10:40 am NETWORKING BREAK
10:40 - 11:10 am Worldwide Consumer Insights into Sustainable Brand Demand - Moderated by, Annie Longsworth, Executive Vice President and Managing Director, Cohn and Wolfe, San Francisco; with Toshi Ide, President & CEO, CarbonPass, gConscious; Simon Jimenez, Research Director, GlobeScan Incorporated; Guy Champniss, Global Director, Business Insights, Havas Media Intelligence
11:15 - 11:45 am Detangling Attributes, Specifications and Certifications for a Cross Continent Green Brand Office Depot Green™ - Yalmaz Siddiqui, Director of Environmental Strategy, Office Depot
11:50 am - 12:20 pm Plan A, Because There is No Plan B - Mike Barry, Head of Corporate Social Responsibility, Marks and Spencer
12:20 - 1:50 pm LUNCH - Out with your peers at local area restaurants
1:50 - 2:35 pm Cohn & Wolfe’s Green Brands Study – China - Annie Longsworth, Executive Vice President and Managing Director, Cohn & Wolfe The Sustainable Innovation Journey – Learning as They Grow at Natureworks LLC - Steve Davies, Global Marketing Director, NatureWorks LLC WorldofGood.com by eBay: Brand as Market Catalyst - Priya Haji, Founder, CEO & Co-Founder, World of Good Inc., and Amy Skeeters-Behrens, Global Marketing Manager, WorldofGood.com Steering Clear of Greenwashing AccusationsBrooks Beard, Partner, Morrison and Foerster
2:45 -3:30 pm Pushing the Envelope at Interface Fairworks Karin Laljani, Senior Vice President, Market Strategy & Sustainability, InterfaceFLOR Europe, Interface, Inc Bullet Proofing Your Brand through Life Cycle Assessment - Joep Meijer, President, RightEnvironment Ltd. Co. Communicating Accountability: Beyond the CSR Report - Katie Fry Hester, Manager, Research & Advocacy SustainAbility Measuring, Mitigating, and Communicating Your Carbon Impact - Moderated by Will Sarni, CEO, Domani,with Jim Sullivan, VP Advisory Services, Clear Standardsand Kate Brass, Program Manager, Ecomagination General Electric
3:30 - 3:45 pm NETWORKING BREAK
4:00 - 4:45 pm The Evolving Landscape of Ecolabeling Moderated by: Jacquelyn Ottman, President, J. Ottman Consulting; Panelists Include: Shelley Zimmer, Hewlett Packard, Martin Charter, Director, The Centre for Sustainable Design and Anastasia O’Rourke, ecolabeling.org Sustainable Design: Perceptions, Misconceptions and Opportunities of Mass Market Scale - Charlie Sheldon, Co-Founder, Link Studios Societal Trends in Corporate Responsibility: Implications for Branding and Communications - Simon Jimenez, Research Director, GlobeScan, Inc. LOGZ - The Sustainable Atlantic Hub: A Branding Case Study- Diogo Teixeira, Brand Strategist, Brandia Central and João R. Freire, Brand Strategist, Brandia Central
5:00 - 6:00 pm Emerging Models for Collaboration: Imagining a World Where David and Goliath Both Win - Tamara Giltsoff, OZO Lab;, Jeff Mendelsohn, New Leaf Paper; Yalmaz Siddiqui, Office Depot and Robert Lapides, Bosque Pico Bonito
7:00 pm - 9:00 pm Birds of a Feather Dinners: Themed group dinners at one of 12 South Miami Beach restaurants! Sign up for one or suggest a topic here.


Thursday, December 11th


Thursday, December 11th
7:40 - 8:30 am BREAKFAST
8:30 - 8:50 am The New Economy of Integrity - Jonathan Greenblatt, CEO, GOOD Magazine
8:55 - 9:15 am Making Sustainability Irresistible - Bob Isherwood, CLIO Award Winner, Former Worldwide Creative Director (1996 - November 2008), Saatchi and Saatchi
9:20 - 9:40 am Realizing the Value: Driving Growth through Sustainable Packaging - Scott Vitters, Director of Sustainable Packaging, The Coca-Cola Company
9:45 - 10:15 am Targeting the Fastest Growing Regions of the World With Your Sustainable Solutions - Bruce Thomas, SVP of Global Market Strategy, MeadWestvaco
10:15 - 10:45 am NETWORKING BREAK Sponsored By: MeadWestvaco
10:45 - 11:15 am Re-Innovation: The story of Nau - Ian Yolles, Vice President of Marketing, Nau
11:20 - 11:45 am How Wal-Mart is Shaping the Supply Chain of the Future - Beth Keck, Senior Director, International Sustainability, Wal-Mart, Inc.
11:50 am - 12:20 pm Putting the Imagination in Ecomagination Robert Holzer, CEO, and Omino Gardezi, VP Syrup, Inc.
12:00 - 1:50 pm LUNCH - with your peers at one of several onsite restaurants
1:50 - 2:35 pm Building a Business by Being a Change Agent - Marci Zaroff, Founder/President, Under the Canopy Meeting the Needs of Increasingly Complex Global Consumers- Guy Champniss, Global Director, Business Insights, Havas Media Intelligence Taking a Sustainable Luxury Brand to New Depths Allard Marx, Chairman and and Susannah Stewart, Co-Founders, Marine Positive and Go Blue Too Communicating Your Organization's
CSR Story in a Web 2.0 World Ryan Mickle, Founder, companiesandme.com and Nick Aster, Co-Publishers, Triple Pundit
2:45 - 3:30 pm Rethinking the System: Out of the Box Thinking for Game Changing Innovation Tamara Giltsoff, OZOLab Highlights in Sustainable Retail Best Practices - Peter ter Weeme, Principle, Junxion Strategy Open Source Collaboration: Changing Rules for a Shifting Business Landscape - Marc Alt, President, Marc Alt + Partners The Move Toward Sustainability by Chinese Suppliers - Karen Ho, Business Engagement Leader, Climate, World Wildlife Fund, Hong Kong
3:30 - 4:00 NETWORKING BREAK Sponsored By: MeadWestvaco
4:00 - 4:45 pm Creating Ownable Green Presence at Shelf: Best Practices in Domestic and International Markets Stephanie Eller, Global Director, Client Strategy, and Anthony Perez, Creative Director, LEED AP FITCH The Future of Sustainable Packaging - Laurens van de Vijver, Vice President, Marketing and Product Development, Tetra Pak The Global Impact of Electronic Waste – On Brands and on the Planet - Moderated by: John Shegerian, Electronic Recyclers International; Panelists: Brenda Mathison, Best Buy; Brian Scudamore, 1-800-GOT-JUNK?; David Thompson, Panasonic; Nitin Gupta, Attero Recycling, India Uncovering Your Unique Brand of Good - Cheryl Heller, CEO, Heller Communication Design; Sandy Skees, Founder and President, Communications4Good
5:00 - 5:30 pm The Emerging Role of Sustainability in the Global Brand 100 Andrea Sullivan, Executive Director, Interbrand
5:30 - 5:45 pm Closing Town Hall Discussion: What's next for Sustainable Brands? KoAnn Skrzyniarz, CEO, Sustainable Life Media and a panel of SB advisors