Plenary

8:30-8:50 AM

Jonathan Greenblatt, CEO, GOOD Worldwide
While cause marketing and so called “green” products may well be relatively temporary fads that fade (at least in the heat of the financial moment), Jonathan Greenblatt, CEO of GOOD Worldwide, co-founder of Ethos Water and former Starbucks executive explains why we are now entering a new era where the Economy of Integrity will become increasingly visible, and social capital will emerge as equally important to financial capital.

Plenary

8:55-9:15 AM

Bob Isherwood, Clio Award Winner, Former Worldwide Creative Director, Saatchi & Saatchi, 1996-November, 2008
There has never been a more critical time for business to adapt, perform, and lead with sustainability. Through our work, our brands, our ideas, we have a pivotal responsibility to engage consumers in the sustainability journey and to involve them, on a mass scale, in this change. Bob Isherwood, an icon of the global advertising industry and one of the world's most highly awarded creative directors, illuminates this possibility. He will showcase communication campaigns for leading social and environmental causes, and for brands such as Toyota's iconic. Prius,
that have rapidly shifted consumer ideals towards conscious decision making, and are motivating lifestyle changes that are central to the transforming challenge of our time.

Plenary

9:20-9:40 AM

Scott Vitters, Director of Sustainable Packaging, The Coca-Cola Company (tentative)
Learn how the world’s largest beverage company is not only talking about life cycle management, but is implementing end-to-end value chain strategies for improving the overall sustainability of its packaging and generating business value for Coca-Cola at the same time.

Plenary

9:45-10:15 AM

Bruce Thomas, Senior Vice President of Global Market Strategy, MeadWestvaco
What do consumers want when it comes to sustainable packaging? Is there a demand for sustainable packaging…or just a desire? Are consumers in emerging markets as interested in sustainable products as their governments are? Is the focus on sustainability the same in Beijing as it is in Berlin or Boston?
In this presentation, Mr. Thomas will shed light on the growing opportunity to provide sustainable solutions – especially innovative packaging – to customers and consumers in emerging markets like China and India. He will detail case studies that demonstrate proven strategies for “making money and doing good,” and share first-hand his experience working with governments, businesses and brand owners in the fastest-growing regions of the world.

Plenary

10:45-11:15 AM

Ian Yolles, Vice President of Marketing, Nau
In 2005 an ambitious group of passionate innovators from Patagonia and Nike and set out to change the face of business by re-engineering their little start up (known as NAU) for sustainability from the ground up in a multitude of new ways, from governance to product design to supply chain and distribution. In a relatively few short months, they landed millions in investment capital, created a passionate following and found themselves named by Time Inc. as one of the top 25 Style & Design Visionaries alongside John Mackay of Whole Foods and Miuccia Prada. Despite this meteoric rise, the company was forced to announce its close in March of this year. Happily, Nau is getting a second chance at life after finding a new home at Horny Toad Athletic Wear. In this conversation with Ian Yolles, one of Nau’s co-founders, we’ll get a rare and candid inside look at what went wrong, if they could start over, what the team might have done differently, and how they plan to change up their strategy as Nau 2.0 takes shape.

Plenary

11:20-11:45 AM

Beth Keck, Senior Director, International Sustainability, Wal-Mart, Inc.
Wal-mart can arguably be seen as one of the top sustainability ‘game changers’ on the planet as this innovative giant continues to both re-engineer itself internally and to use its sphere of influence to create market transformative change. Their objectives have been internally defined on three levels – "Quick Wins," "Innovation Projects," and "Game Changers’. Find out what Wal-Mart is doing in all three arenas as Beth Keck, Sr. Director of International Sustainability joins the SBi conversation to share what strategies and policies Wal-Mart is implementing in China and around the world in an ongoing attempt to shape the "Supply Chain of the Future."

Plenary

11:50 AM - 12:20 PM

Robert Holzer, CEO, and Omino Gardezi, Vice President, Syrup NY
A 12 time award winner for creating compelling communications, Syrup brings an interdisciplinary approach to stakeholder engagement and brand. By engaging multiple perspectives and embracing unorthodox thinking, they 'develop ideas that become bigger than any of us." Enjoy an inside look at the strategy and execution behind the creative that is helping drive goal breaking revenue and turning energy efficient locomotives and water reclamation technology into call to action for the common consumer to contribute to a better world.

Breakout

1:50 - 2:35PM

Marci Zaroff, Founder/President, Under the Canopy
Marci Zaroff is a true example of a business leader who, by following her passion, believing in business opportunity stemming from working in a better way, and being creative about and committed to innovation for sustainability, has both achieved true business success AND had tremendous impact on the entire textile marketplace along the way. Come hear her story, from how she got started, to how she’s grown her business and how she’s impacted larger retail businesses such as Whole Foods, very large, global textile manufacturers like Lensig (makers of Tencil) and even whole countries (like Turkey). Plus hear what’s coming down the pike in terms of sustainable innovation in textiles.

Breakout

1:50 - 2:35 PM

Guy Champniss, Global Director, Business Insights, Havas Media Intelligence
As more and more brands step forward and embrace elements of the sustainability debate, a substantial piece of primary research by Havas Media Intelligence goes beyond the marketing rhetoric and asks just how engaged and involved are consumers in the debate about sustainability? One of the largest pieces of work of its kind, and talking to more than 11,000 people across nine markets (UK, US, France, Germany, Spain, India, China, Mexico & Brazil), researchers set out to explore how individuals perceive the challenges we face, not only as consumers but also as members of increasingly complex and liberalized societies. The results are intriguing, diverse and above all, inspiring, and show how brands can – and must – adopt vital and more elaborate roles, if they are to fully meet the demands of an increasingly complex audience. The presentation will draw on the quantitative and qualitative research carried out, as well as more recent fieldwork, together with recommendations for effective communication strategies.

Breakout

1:50 - 2:35 PM

Susannah Stewart and Allard Marx, founding partners of Marine Positive and Go Blue Too
The urge to ‘go green’ is typically associated with protecting plant and animal life. Yet water represents 95% of earth’s life-sustaining volume and our oceans absorb over 35% of carbon dioxide on the planet. Equivalent concerns and therefore opportunities exist in developing brand solutions that care for our lakes, rivers, seas and oceans.
Join Marine Positive and Go Blue Too as they tell the story of an innovative project to create M+, the world’s first sustainable luxury super yacht, as well as about a new set of offset strategies and projects that focus on care of the worlds oceans, lakes and rivers that leverages technology innovation, cutting edge R&D and tripartite partnerships to help stabilize our precious water resources.

Breakout

1:50 - 2:35 PM

Ryan Mickle, Founder, Companiesandme.com
Co-Publisher, TriplePundit.com, and Nick Aster, Co-Publisher, Triple PunditConsumers don't read CSR reports, neither do employees. There we said it. How is your company sharing its stories about its plans and accomplishments in responsible business? Social web technology, the same that powers the most highly trafficked sites on the internet such as Wikipedia, Myspace, Facebook, can help your company share its stories in authentic, meaningful ways that could never be accomplished through press releases and traditional advertising. This session will highlight:
• Reaching consumers as they do each other on
sites like Facebook
• Engaging employees to incorporate CSR into
your company's culture
• Turning CSR reports into conversations with the people who care most about your company
and its brands

Breakout

2:45 - 3:30 PM

Tamara Giltsoff, Managing Director, OZOlab
In the face of dynamic economic volatility and changing consumer demographics, rapid, out of the box innovation will increasingly be needed to replace old, wasteful business models and the ever present drive to push increasing consumption. In this session, Tamara Giltsoff, a 10 year sustainable brand innovation vet initially from the UK, will discuss the whole systems approach their business incubator, OZOLAB, is taking to re-think sustainable design for major consumer categories. Using OZOCAR, the first brand launch from OZOLAB as a prototype, she will discuss the evolution of that business, as well as show how their innovation is being used in upcoming launches of OZOWATER and OZOHOME. Some tips: Think beyond the level of product to the level of service; create a total consumer experience; tinker with all parts of the system to improve end to end impact and more.

Breakout

2:45-3:30 PM

Peter ter Weeme, Principle, Junxion Strategy
Retail sustainability initiatives have to acknowledge the tension all brands face between the business of “selling stuff” and principles of
sustainability (typically, more conscious – or less – consumption). It’s a challenging line to walk but it’s important to acknowledge the “elephant in the room”.

The opportunity for impact in retail is huge: retail sustainability presents
a chance to generate operational/resource efficiencies, build affinity and
create new business opportunities – and influence the consumer base in
unique and powerful ways. And given today’s global economic malaise, now
might be exactly the time to grab hold of the opportunity to rethink this
dynamic and how we can innovate to address is successfully.

To start with, successful “green” retail strategies must incorporate the
drivers and needs of key stakeholders - retailers, consumers, building
owners/operators, suppliers and relevant NGOs – and be built around
collaborative partnership models to be most effective.

Canada, a multicultural and socially progressive country, is home to a
number of retailers and retail environments that are successfully balancing
commerce and conscience. Come join a lively and important dialogue, kicked off by a case study review of learning from the greening of
“Chapters/Indigo” — Canada’s biggest retail book chain, Park Royal Shopping Mall — a high end shopping center in West Vancouver, BC and Mountain Equipment Co-op, Canada's largest retail co-operative.

Breakout

2:45-3:30 PM

Marc Alt, President, Marc Alt + Partners
Come explore the future of business in this compelling conversation about the emerging role of open source design and collaboration in transforming our relationship with things, the world and each other.

Breakout

2:45 - 3:30 PM

Karen Ho, Business Engagement Leader, Climate, World Wildlife Fund, Hong Kong
In response to growing demand from Western retailers, clothing manufacturers in southern China and Hong Kong launched the Sustainable Fashion Business Consortium earlier this year, which promotes sustainable development within the industry. Working with WWF Hong Kong, consortium members are adopting a new set of carbon management standards to better appeal to retailers keen on reducing the carbon footprint of their supply chains. Along with that, a labeling scheme is being developed to denote how effectively a facility is reducing its greenhouse gas emissions.
Karen Ho, the orchestrator of this effort, speaks about market drivers for the initiative, the certification program itself, how they are succeeding in their collaboration with businesses, and what outcomes are being seen for those businesses that have joined the consortium and their customers.

Breakout

4:00 - 4:45 PM

Stephanie Eller, Global Director, Client Strategy; Anthony Perez, Creative Director, LEED AP, FITCH
Fitch is a global retail agency that specializes in designing consumer experiences that enhance people’s lives at multiple points of interaction. Fitch will be presenting and discussing global retail trends, as well as innovative sketches and ideas for engaging the consumer in the store.

Breakout

4:00-4:45 PM

Moderated by: John Shegerian, Co-Founder, Chairman and CEO, Electronic Recyclers International; Panelists: Brenda Mathison, Director of Environmental Affairs, Best Buy; Brian Scudamore, Founder and CEO, 1-800-GOT-JUNK?; David Thompson, Director, Corporate Environmental Department, Panasonic, and Nitin Gupta, Attero Recycling, India
A discussion of the problems e-waste poses and the benefits effective and proper management of electronic waste can have on the planet and the brands that implement sustainable practices. Panel discussion, moderated by United States’ leading recycler of electronic waste, ERI, will provide a spirited discussion from multiple perspectives ranging from global manufacturer (Panasonic) to global retailer (Best Buy) to foreign recyclers (Attero Recycling, industry leader in India), to international junk collector (Canada-headquartered 1-800-Got-Junk).

Breakout

4:00 - 4:45 PM

Cheryl Heller, CEO, Heller Communication Design; Sandy Skees, Founder and President, Communications4Good
Hidden within every early stage or legacy company is the foundation for a sustainable brand. Companies are full of transformational moments and people who put goodness first as part of business strategy. Connecting these to market imperatives, product innovation, business realities and stakeholders is the way to create and communicate an authentic, purposeful brand. Heller and Skees will share trends and tools for discovering the strategic stories that serve as proof for socially responsible, environmentally conscious and profitable brands. The session will showcase a proven method for creating authentic positioning that builds consensus, energizes enthusiasm, establishes credibility, creates connections and drives true collaboration between a company and its stakeholders.

Plenary

5:00 – 5:30 PM

Andrea Sullivan, Executive Director, Interbrand
Just as company's management practices influence business value, so do its sustainability initiatives, or lack thereof. But how? The struggle is to determine what level of investment to make, and how to measure the benefit of that investing. A leading brand translates to customers what is relevant in today’s world, influencing buying behavior. It also develops a strong relationship with customers because of its distinct and trusted offerings, leading to repeated purchasing. In other words, a brand creates value in two ways: generating demand, and reducing risk and securing future earnings for the business. A sustainability program that is consistent with a brand’s positioning will create value for companies by creating more value for its brands.

The 1st Sustainable Brands International event closes with a look at how corporate sustainability has for the first time begun to influence the ranking of Interbrand's Top 100, as well as some conjecture as to how sustainability will continue to drive brand value in the coming years.

Plenary

5:30 – 5:45 PM

KoAnn Vikoren Skrzyniarz w/ Panel of SB Advisers